33ZINE is a publication that celebrates SANJO's heritage and history, showcasing the various elements of the brand's universe and collections, from product, visuals and interviews to the fashion campaign 'Urban Classics'.
'Urban Classics' is a campaign inspired by SANJO, based on the urban scenarios of the 70s, when skateboarding emerged, while reinterpreting sportswear within a city context. Highlighting the duality of the brand, which merges legacy and modernity, this campaign translates the essence of SANJO's SS23 Anniversary Collection in a fun retro-aesthetic.
'Urban Classics' campaign | Styling, Creative & Art Direction by Joana Leite | Photography by Mattia Maestri | Makeup by Rie Gibson | with Isis Haak & Seneve Shemisi
